The Internet of Things is not one market but a set of overlapping markets with strong connections to the data center and analytics. These markets can be thought of as battlegrounds that span consumer, enterprise/industrial, network and gateway, analytics, and autonomous applications.
Our IoT consulting expertise can help you thrive in this highly dynamic market. For example, customers now say that cloud service providers and analytics and infrastructure software vendors have the most influence over their IoT investments. Customers’ priorities are also beginning to shift: while predictive maintenance emerged early as an attractive use of IoT technology, interest in that application is waning as the ROI proves problematic. But interest in remote monitoring is on the rise, because it is an easily integrated or standalone application. And edge analytics, which places processing power closer to the sensors and cameras that collect data, is also gaining more interest, from customers and vendors alike.
Our research finds that the most-cited barriers to adoption have remained constant for several years: cybersecurity, integration and ROI. Of those, security concerns may loom largest. To succeed, vendors should focus on getting a few verticals right, paying close attention to what customers really want and need; work with partners to develop cost-effective end-to-end solutions; and prepare to scale by removing those barriers. We work with you on those challenges, helping you translate initial successes into repeatable playbooks that address customers’ security, integration, and ROI concerns.